The History of A&S

At Ayers & Sons, fishing isn’t just a business – it’s a way of life. For generations, our family has been dedicated to providing anglers with the best frozen bait, reels, and fishing gear. What started as a small family-run operation has grown into a trusted brand across the U.S., serving both professional anglers and weekend fishing enthusiasts. Through our unwavering commitment to quality and customer satisfaction, we’ve earned our reputation as industry leaders in high quality baits and fishing products.

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Why Trust Ayers & Sons

  • Generations of Expertise: With decades of hands-on experience, we understand what makes great fishing products.

  • Premium, Hand-Picked Products: Every product, from our frozen bait to our reels, is tested to ensure top performance.

  • Family-Owned Values: As a family-run company, we prioritize integrity, trust, and excellent customer service.

Our Commitment to Quality

At A&S, we ensure every product we offer meets the highest standards. Our frozen baits are flash-frozen at peak freshness, and our reels are precision-engineered to help you perform at your best on the water. Whether you’re fishing for sport or for fun, our products are designed to help you succeed on every cast.